Boutique Apparel Packaging Design — Karachi
Packaging and touchpoints for a Karachi fashion boutique that needed an unboxing moment as sharp as the clothes — tags, tissue, bags, and a thank-you card that photographed well for UGC.
The Challenge
Orders shipped in plain poly mailers with handwritten notes. Returns looked the same as competitors, and Instagram unboxings never tagged the brand because there was nothing ownable to show.
The Solution
I designed a minimal packaging system: hang tags, stickers, tissue wrap pattern, mailer sleeve, and a thank-you card with a clear reorder CTA. Specs were print-vendor ready for the first Karachi run.
The Result
The boutique printed the first bulk set and saw customers posting unboxings within the first fortnight — finally giving the brand free social proof tied to the package, not just the garment.
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