All work
Facebook Ads
Online Course Launch Ads — EdTech
A launch-week Meta funnel for an edtech instructor who needed enrollments, not just video views — cold traffic, retargeting, and offer creatives timed to the cart open.
3.2xLaunchweek ROAS
2Audiencelayers live
5Creativesin rotation
The Challenge
Earlier boosts inflated reach without enrollments. The landing page was fine; the ads never segmented warm vs cold audiences or tested a clear guarantee.
The Solution
I split cold prospecting from engagers and cart viewers, tested hook-led creatives, and aligned ad copy with a limited-seat offer plus reminder sequences before close.
The Result
Launch week returned a 3.2x ROAS, waitlist converts improved, and the instructor now has a reusable funnel template for the next cohort.
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