All work
Facebook Ads campaign dashboard showing lead generation creatives, audience targeting, and cost-per-lead performance
Facebook Ads

Facebook Ads Lead Generation Campaign

A Meta ads funnel for a service business that needed cheaper, higher-quality leads — creative tests, tight audiences, and a WhatsApp-friendly follow-up path.

45%Lowercost per lead
3Creativeangles tested
1.8xFormcompletion lift

The Challenge

Previous ads were running broad, with one tired creative and a long form that leaked money. Cost per lead kept climbing while sales still complained about junk inquiries.

The Solution

I rebuilt the campaign around a clearer offer, three creative angles, and lookalike + interest stacks that matched real buyers. Landing and Instant Form fields were shortened, and qualified leads routed to WhatsApp for same-day follow-up.

The Result

Cost per lead dropped 45% within the first optimization cycle, form completion rose, and the sales team started getting conversations instead of empty rows in a spreadsheet.

Gallery

Facebook Ads manager view of the lead generation campaign with spend and CPL metrics
Ad creative variations tested during the Facebook lead generation campaign
Audience and funnel breakdown showing how qualified leads were routed to WhatsApp