All work
Facebook Ads
Home Services Facebook Lead Ads — Pakistan
A Meta ads funnel for a home-services business that needed cheaper, higher-quality leads — creative tests, tight audiences, and a WhatsApp-friendly follow-up path.
45%Lowercost per lead
3Creativeangles tested
1.8xFormcompletion lift
The Challenge
Previous ads ran broad with one tired creative and a long form that leaked money. Cost per lead climbed while sales still complained about junk inquiries.
The Solution
I rebuilt the campaign around a clearer offer, three creative angles, and lookalike + interest stacks that matched real buyers. Forms were shortened, and qualified leads routed to WhatsApp for same-day follow-up.
The Result
Cost per lead dropped 45% within the first optimization cycle, form completion rose, and the sales team started getting conversations instead of empty spreadsheet rows.
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