All work
Instagram and social media content grid for an e-commerce brand showing product posts, stories, and growth-focused creative
Social Media

E-commerce Social Media Growth

A content system for an online store that needed more than random posts — a calendar, creative templates, and a growth loop that turned browsers into buyers.

3xFollowergrowth
90Days ofconsistent posting
2xAveragereach per post

The Challenge

The shop had products worth showing but an empty, inconsistent feed. Posts went out whenever someone had time, stories were unused, and there was no path from save to sale.

The Solution

I built a three-month content engine: weekly themes, product-first creatives, story sequences, and a simple UGC + offer cadence. Captions and CTAs were written for Pakistani shoppers who already live on Instagram and WhatsApp.

The Result

Followers grew 3x in 90 days, average reach per post more than doubled, and the store now has a repeatable calendar instead of last-minute posting.

Gallery

Curated Instagram grid for the e-commerce social media growth campaign
Story and reel frames used to drive traffic from Instagram to the online store
Content calendar overview showing weekly themes for the three-month growth sprint