All work
SEO
E-commerce Category Page SEO — Retail
Category-page SEO for a retail e-commerce site that ranked for brand terms but lost category and commercial-intent traffic to sharper competitors.
67%Categoryorganic revenue
40%Lessindex bloat
9Collectionson page one
The Challenge
Category templates were thin, filtered URLs flooded the index, and titles were duplicated across dozens of collections.
The Solution
I rewrote category copy, fixed indexation rules for filters, built internal links from guides, and aligned titles/metas to commercial modifiers buyers actually search.
The Result
Organic revenue from targeted categories rose 67% over the measurement window, index bloat shrank, and several collections reached page one for non-brand queries.
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